Robust APP VS Custom ROM

Hi

I need some advise?

I've developed and application that is used i the courier industry. I want to know from anyone vast amount of knowledge. When i need to work with over 200+ phones and between 7 different make and model is it more logical to create a robust app (Will asct like a home screen app) or to create a custom ROM.

Reason being we would like full control, not let the employees waste data and battery life "playing" on the phone.

Signing off on me first post. thanks

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