Please Help Me to Side Load Play Store Onto Xelio Tablet

I recently bought a Xelio 9" tablet (Android 4.0.4) and need to get a full version of an app that I've paid for onto it. Seems like the easiest way would be to side load the Play Store onto the tablet and then log into my Google account and recover that app. So, that's where I'm stuck. I downloaded the '' apk to the SD card and then used ES File Explorer to navigate to it and install it. Seemed to install fine... that was until I attempted to open it and I get an error 'Unfortunately Google Play Store Has Stopped' and I can't get any further. Do I need to copy the apk to the /system/app directory and change permissions or is there something else I should do/try?

The tablet doesn't have GAPPs but it does seem to have Gmail & Maps even though I didn't try to open them yet. Thought that was odd since it wasn't supposed to have any Google apps from the factory but sure 'nough, there they were.

Thanks for the help.

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